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July 12, 2023 Blog Fundamentals Ann Schreiber

10 Copywriting Mistakes to Avoid in Your Marketing Efforts

As most copywriters know, the 4Cs formula is a tried and true method for crafting compelling content. However, even the most skilled copywriters can fall victim to common mistakes that harm their marketing efforts. Those tiny little copywriting mistakes can be enough to make a customer bounce from your website or, even worse, for your […]

July 12, 2023 Blog Fundamentals Ann Schreiber

The Cost of Bad Copy: How Poor Writing Can Hurt Your Business

As a business owner, you put a lot of time and effort into creating a website that showcases your products or services, attracts potential customers, and ultimately drives revenue. But if your website’s copywriting is subpar, you could unknowingly drive away potential customers and damage your brand’s reputation, ultimately hurting your bottom line. And as […]

July 11, 2023 Uncategorized Ann Schreiber

Why Every Copywriter Needs a Great Headshot

Why Every Copywriter Needs a Great Headshot I recently chatted with a friend about my desire to get new headshots. My friend paused momentarily, turned to me, and asked, ‘Why do copywriters need headshots? Aren’t you just writing all day?” So, of course, I have plenty of answers for that second question because we write […]

July 11, 2023 Blog Fundamentals Ann Schreiber

Storytelling is a Critical Component to Your Copywriting

As a copywriter, one of the most powerful tools in our arsenal is the art of storytelling. Whether through a blog post, a social media post, or an ad, a well-crafted story can capture the audience’s attention and help them connect with the brand.

July 11, 2023 The Blog Business Ann Schreiber

Freelancing and Mental Health: The Impact on Your Well-Being

Freelancing has become increasingly popular in recent years, especially since the start of the Covid-19 pandemic. Many people are choosing to work for themselves rather than for a company. The freedom to set your own hours, make your own rules, and be your own boss can be highly appealing. I’ve even taken the plunge, finally […]

July 11, 2023 Business, The Blog Business Ann Schreiber

What I Learned in the First Three Months of Starting My Copywriting Business

As a new full-time freelancer, I’ve learned so much. By sharing what I learned starting my copywriting business, I hope I can help others who are doing the same.

July 11, 2023 Blog Fundamentals, Business, The Blog Business Ann Schreiber

What is the Impact of AI on Today’s Human Bloggers?

As AI reshapes the blogging landscape, I grapple with its impact on authentic human creativity. Can AI truly replicate the beauty of the human mind?

July 11, 2023 Blog Fundamentals, Business, The Blog Business Ann Schreiber

Should You Hire a Blogger For Your Business?

Business blogging has become quite the rage in the last twenty years. Starting with that famous “homepage” post from a Swarthmore College student in 1994, the desire to grow brand awareness and capture audiences through relevant content has grown exponentially. The benefits of a solid blogging strategy for your business are endless. Quicksprout indicated that […]

July 11, 2023 Uncategorized Ann Schreiber

What Every New Freelancer Needs to Know

Recently, I have had the opportunity to explore freelancing as a new gig. I’ve been playing in the marketing and sales space for quite some time and wanted to dust off some of those skills that I was only tapping into occasionally. While I’ve had the benefit of leading some amazing marketers and developing relationships […]

July 10, 2023 Business, The Blog Business Ann Schreiber

What to Look For in a Blogger For Your Business

When hiring a blogger for your business, focus on pricing, reviews, responsiveness, and SEO experience to create high-quality content that drives traffic and boosts visibility.

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