If you’re in the marketing business, you know the benefit of a blog. But with everything you need to manage, it’s probably the last thing you have time to write. That’s why finding a skilled marketing blogger can be the linchpin to success. 

As a seasoned marketing professional with over 25 years of experience, I understand a marketing blogger’s crucial role in crafting content that engages and converts. In this article, I’ll share my perspective on the four key traits to look for in a marketing blogger to ensure you find the perfect fit for your content needs.

4 Key Traits to Seek in a Marketing Blogger for Your Business 

Not all bloggers are cut from the same cloth. Each writer often specializes in a specific niche, offering expertise in a particular area. As I have over 25 years of marketing experience, I possess the flexibility to cover a broad spectrum of topics. 

However, certain subjects, like technology, may not align with my expertise (as an example). 

The key takeaway is that finding the perfect marketing blogger is a unique quest, distinct from what you might seek in a finance blogger. Tailoring your search to the specific traits required for your niche ensures that your content strategy thrives.

1. Experience that Counts

Experience is the cornerstone of a successful marketing blogger. My extensive journey in the marketing space, spanning over two and a half decades, has given me invaluable insights into the intricacies of marketing, whether as a marketer or in the business of selling marketing services. 

This depth of knowledge enables me to deliver content that is not only informative but also actionable, backed by a wealth of industry wisdom. Check out my LinkedIn profile to learn more about my experience in the marketing space. Ensure any writer you are chatting with can share a writing portfolio and background on their professional history.

2. Enthusiasm for Excellence

Enthusiasm is the heartbeat of exceptional marketing blogging. A writer’s passion for their craft resonates in every word they pen. A skilled marketing blogger should not merely view their work as a job but as a calling. This enthusiasm translates into content that captures the reader’s attention, fosters engagement, and sparks action. I bring this passion to my writing, ensuring that your content is informative and compelling.

3. A Focused Approach

While most marketing writers excel in delivering great content, it’s important to recognize that not all freelancers have the skillset or inclination to perform a wide range of tasks beyond writing. Consider that many marketing bloggers may not specialize in:

• Web design
• Graphic design
• Virtual assistant work
• Attending team meetings (Remember that writers don’t make money when they aren’t writing)
• Editing AI-generated content (I do offer this service, but not all content writers do)
• Responding to comments on social media

To ensure your marketing blogger aligns with your specific needs, choose a writer who excels in crafting high-quality written content. This focused approach ensures that your content is their primary concern, delivering a level of expertise that sets your marketing efforts apart.

4. A Breadth of Marketing Knowledge

A top-tier marketing blogger should possess the versatility to write on a wide variety of marketing topics. It’s essential to find a writer who can tackle subjects ranging from SEO (Search Engine Optimization) to the art of storytelling, the significance of blogging as a marketing tool, and beyond. 

More specifically, look for a marketing blogger who can write about the following:

• Content Marketing: Your marketing blogger should excel in creating engaging, valuable content that resonates with your audience, driving brand recognition and loyalty. Look for someone who can write about keyword seed lists, as an example. 
• Email Marketing: Look for a writer who can craft compelling email campaigns that captivate subscribers and boost conversion rates, leveraging the power of targeted messaging.
• Online Advertising: A proficient marketing blogger will deeply understand online advertising strategies, ensuring your ad campaigns reach the right audience and generate a strong return on investment.
• Brand Management: Your blogger should be adept at articulating your brand’s identity and values, fostering a consistent and compelling brand image that builds trust and loyalty.
• Digital Marketing: Seek a marketing blogger who can navigate the multifaceted world of digital marketing, incorporating SEO, social media, measuring KPIs and essential metrics, and more.
• Influencer Marketing: A skilled blogger will understand the nuances of influencer marketing, collaborating with influencers to expand your brand’s reach and credibility.
• Marketing Automation: Look for a writer who can streamline your marketing efforts through automation, optimizing workflows for efficiency and results.
• Website Management: Your marketing blogger should be well-versed in website management, ensuring your online presence is user-friendly and supports your marketing objectives. Look for someone who can write about website taglines, building a website, and more. 

This breadth of knowledge allows for a multifaceted content strategy that can adapt to the ever-evolving landscape of digital marketing.

Take Your Content Strategy to the Next Level with the Ideal Marketing Blogger

In conclusion, your search for a marketing blogger should revolve around these four essential traits: 

• Experience
• Enthusiasm
• Focused Approach
• Breadth of Marketing Knowledge

A well-rounded marketing blogger like myself, with years of experience, is critical. Look for someone with a passion for writing, a dedicated focus on content creation, and the ability to cover a wide array of marketing topics. The writer marketing blogger can be your most valuable asset in creating content that drives your marketing success. Contact me today!