Scrabble tiles criss-cross and read "Personal Finance" and are laying on top of U.S. money. Personal finance blog concept.
October 9, 2023 , Ann Schreiber
Scrabble tiles spell 'Personal Finance' atop a backdrop of U.S. dollars and coins, symbolizing wealth through informed financial choices. Personal finance blogger concept.

If you want to build your website’s online reputation in the personal finance niche, the importance of engaging and informative content cannot be overstated. A skilled personal finance blogger can be your key to success for small to mid-sized businesses or blog websites looking to share personal and consumer finance-related tips and insights. 

Finance blogs, often associated with websites offering financial services, have the potential to attract and retain a loyal audience seeking financial advice and insights. When considering hiring a freelance blogger for your finance-related content, there are some crucial factors to keep in mind.

5 Things To Look For If Your Business Needs a Personal Finance Blogger 

With over 600 million blogs worldwide and a staggering 32.7 million bloggers in the U.S. alone, the blogosphere is vast and teeming with content. A staggering 43% of the web is built on WordPress, and 77% of people regularly read blogs online. 

So, amidst this abundance, how do you find the perfect freelance blogger for hire? This article will explore five things to look for amidst this sea of bloggers and identify the ideal match for your finance-related content needs.

1. Financial Acumen and Experience

Your chosen personal finance blogger should possess a deep understanding of financial matters. Begin by examining their work history and professional background. Have they previously worked for a financial institution or have experience in the finance industry? Their expertise in the field can add credibility to your content.

For instance, as a personal finance blogger, I have a strong foundation in the industry, having spent three years at FICO (Fair Isaac Corporation) and almost four years at Experian, one of the three major credit bureaus in the United States. My experience with these financial giants has given me valuable insights into credit scoring and financial management, which I bring to my blog writing.

2. Blogging Experience

Look for a freelance blogger with a track record of quality writing and a passion for the craft. Writing is not just a job for them; it’s a calling. They should be able to convey complex financial concepts simply and engagingly.

In my case, I’ve been writing since a young age and have always been drawn to the written word. My journey into blogging started as a side hustle in 2019, and I transitioned into full-time freelance blogging in January 2023. This background ensures a deep commitment to delivering compelling and informative finance content.

3. Responsiveness

Open and transparent communication is paramount when collaborating with a freelance blogger. Ensure that the blogger understands your requirements and expectations from the outset. 

Regular updates on the project’s progress, timely feedback, and addressing concerns are essential for a successful partnership. Effective communication fosters trust and alignment, ensuring that both parties are on the same page throughout the project. 

Your freelancer should respond to questions in 24 hours or less. This doesn’t always mean an answer, but they should, at the least, acknowledge your query and let you know when you can expect that answer. 

4. Understanding of SEO

Search engine optimization (SEO) is the key to visibility and success. A proficient finance blogger should be well-versed in SEO practices specific to blogging. This includes optimizing site architecture, crafting compelling meta descriptions, enhancing page speed, and implementing internal and external linking strategies.

Here are some key SEO practices your finance blogger should incorporate into their articles:

  • Appropriate use of keywords relevant to your niche.
  • Strategic internal and external linking to enhance credibility and authority.
  • Use H1, H2, and H3 header tags for structure and readability.
  • Comprehensive research and incorporation of facts and statistics to support the content’s credibility and relevance.

5. Passion

Beyond expertise and experience, finding a personal finance blogger who is genuinely passionate about the subject is essential. A blogger who cares deeply about helping others make better financial decisions can add authenticity to your content.

In my case, I have a profound passion for finance and genuinely enjoy helping individuals navigate the complexities of money management. You can explore some of my work on platforms like FinImpact and LinkedIn to see how my enthusiasm shines through in my writing.

Your Route to Business-Boosting Financial Blogging

If you seek a reliable and talented personal finance blogger in the Twin Cities, remember these key factors: financial acumen and experience, blogging expertise, responsiveness, SEO proficiency, and a genuine passion for the subject matter. 

If you’re in need of financial-related blog topics, don’t hesitate to reach out to Copywriting For You. I deliver engaging, informative, and SEO-friendly content that resonates with your target audience and drives results. 

Contact me today to take your finance blog to the next level and position your brand as a trusted resource in personal finance. Your readers deserve nothing less than the best; I’m here to help you deliver it.

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