Copywriting For you

Crafting the Perfect Blog Post. Image courtesy of Pixaby.
Crafting the Perfect Blog Post

Hey there! As the one and only content writer and freelance blogger with Copywriting For You, I’m excited to share with you some simple yet powerful tips on how to craft a perfect blog post that not only catches attention but sticks in your readers’ memory. Writing a blog isn’t just about placing words on a page; it’s about positioning those words in a way that makes them easy to consume, understand, and remember. So, let’s get to it!

Introduction: The Blueprint of Your Blog Post

Remember back in grade school, when we were taught the golden rule of speech and writing: tell them what you’re going to tell them, tell them, and then tell them what you told them? This principle is crucial in blog writing, too. 

It’s all about reinforcing your message without sounding like a broken record. This approach keeps your content focused and helps your readers remember what they’ve read.

The Backbone of Your Blog: Headers and Their Importance

A well-structured blog post resembles a neatly organized outline. It starts with an introduction, followed by headings and subheadings (H1s, H2s, and H3s), and ends with a conclusion with a call to action. 

Let’s break this down:

  • H1 (Heading 1): This is your main title. It’s what your post is about and should include the key topic or keywords. I stick to the rule of keeping my H1 concise and ensuring it directly reflects the content. Think of it as the headline of a newspaper article. Underneath your H1, aim for around 200-250 words, but never more than 300.
  • H2s (Heading 2s): These are your supporting ideas. Each H2 supports the main point made in your H1. They help break up the text and make your content easier to digest. Under each H2, you should also aim for no more than 300 words. Remember, keeping paragraphs short or using bullet points can help keep your reader engaged.
  • H3s (Heading 3s): These are sub-points under your H2s. If your bullet points are too long, it might be time to introduce an H3. Aim for 100 to 150 words under each H3 to keep things concise but informative.

The Art of Length: Finding Your Blog’s Sweet Spot

You might have heard that the ideal blog post length is between 1,500 and 2,500 words, with 2,450 words being the sweet spot. However, aim for at least 500 words if you’re just starting out. Not every post needs to be a marathon; some of the best posts are between 500 to 700 words. It’s all about variety and keeping your audience engaged with both long-form and shorter posts.

Linking: The Hidden Gem of SEO and Reader Engagement

Have you ever noticed that there are hyperlinks in most of the blog posts you read? There’s a reason for this, and you need to know about two types of links.

  • Internal Links: These links connect one page of your website to another. They’re crucial for SEO, helping search engines understand your site’s structure and keep readers engaged by guiding them to related content. This boosts your site’s SEO authority and enhances the user experience.
  • External Links: While internal links keep readers on your site, external links open up avenues to other reputable sources, enhancing your blog’s credibility and authority. Just make sure you’re not linking to your competitors! Choose recent, reputable sources to link to, enhancing your blog’s value and trustworthiness.

Cheat Sheet: Ready to Get Started?

Are you ready to get started? Here is a quick cheat sheet based on the concepts we covered in this article.

Wrapping It Up With A Call To Action

Your blog post should always conclude with a purposeful call to action (CTA). Whether you are inviting readers to offer a comment, share your post, or check out another page on your site, a CTA is your way of saying, “Hey, if you liked this, there’s more where that came from!”

Writing a blog post is an art and science, blending structure with creativity. By following these simple guidelines, you’ll be well on your way to creating content that not only ranks well in search engines but also resonates with your readers. 

Need help writing your first blog? I’d be happy to help. Set up a 30-minute marketing consultation with me and let’s chat through your goals and objectives, and set you on the path to successful blog-writing. Happy blogging!

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