In an ever-evolving job market, staying prepared and equipped with a strong resume is crucial for successfully navigating career transitions. Surprisingly, according to Zippia, while the number of layoffs since the start of 2023 has been relatively low, with just over 168,000 recorded, the previous year saw a staggering 15.4 million layoffs in the U.S. alone. […]
A linking strategy is a plan you create and implement that helps you organize, track, and optimize your links. Okay, so many of you are already reading this and saying, “Uhhh, what?” And I get it, even as a copywriter and freelance blogger, understanding link building and the links to include (and exclude) in articles […]
One such strategy that has gained significant prominence is using cornerstone articles. This article will explore the value of these articles for your SEO efforts and compare their importance to another critical element: anchor text.
As most copywriters know, the 4Cs formula is a tried and true method for crafting compelling content. However, even the most skilled copywriters can fall victim to common mistakes that harm their marketing efforts. Those tiny little copywriting mistakes can be enough to make a customer bounce from your website or, even worse, for your […]
As a business owner, you put a lot of time and effort into creating a website that showcases your products or services, attracts potential customers, and ultimately drives revenue. But if your website’s copywriting is subpar, you could unknowingly drive away potential customers and damage your brand’s reputation, ultimately hurting your bottom line. And as […]
Why Every Copywriter Needs a Great Headshot I recently chatted with a friend about my desire to get new headshots. My friend paused momentarily, turned to me, and asked, ‘Why do copywriters need headshots? Aren’t you just writing all day?” So, of course, I have plenty of answers for that second question because we write […]
As a copywriter, one of the most powerful tools in our arsenal is the art of storytelling. Whether through a blog post, a social media post, or an ad, a well-crafted story can capture the audience’s attention and help them connect with the brand.
Freelancing has become increasingly popular in recent years, especially since the start of the Covid-19 pandemic. Many people are choosing to work for themselves rather than for a company. The freedom to set your own hours, make your own rules, and be your own boss can be highly appealing. I’ve even taken the plunge, finally […]
As a new full-time freelancer, I’ve learned so much. By sharing what I learned starting my copywriting business, I hope I can help others who are doing the same.
If you’ve read any of my past articles, you know I have a passion for writing. I love putting words to paper (or Google Sheets or whatever electronic medium I may use that day). But perhaps I love it because I love the anticipation of how the reader will feel or react when they read […]