Since I write blog posts every day for clients all over the U.S.—and globally—it can be easy to run out of time, energy, and ideas to write blogs for my own website. But, as an SEO content writer, I understand the importance of updating my own website regularly so that Google knows I’m alive and well.
And so, what do you do when you are fresh out of ideas? How do you move forward when the brain just isn’t running on all cylinders, but you need new content? Here are ten blog topics that any copywriter should have on their website. So, if you’re missing any of these, consider this your idea list for those days when the fresh ideas aren’t flowing.
Your Copywriting Blog Needs These 10 Articles
Writer’s block happens to the best of us—yes, even seasoned copywriters. When your creative tank feels empty, it’s easy to let your own blog slip to the bottom of the to-do list. But keeping your website fresh and relevant is so important in attracting new clients and showing off your expertise.
The good news? You don’t need a spark of genius to stay on track. Here’s a go-to list of 10 blog ideas perfect for your copywriting website.
1. What to Look for in a Blogger for Your Business
Clients often don’t know what qualities to seek in a content creator. Writing this blog can show off your expertise in hiring practices while positioning you as the type of writer businesses need. By guiding potential clients, you highlight your knowledge and build trust in your services.
2. The Importance of Storytelling in Copywriting
Stories capture attention, evoke emotion, and help audiences relate to your message. You can leave a lasting impression and build trust by weaving relatable narratives into your writing. Whether crafting a brand story or writing an ad, storytelling transforms ordinary copy into something memorable and engaging.
3. Common Copywriting Mistakes to Avoid
Clients appreciate honesty and transparency in those they choose to work with. So, this blog positions you as an expert who understands common pitfalls and knows how to sidestep them. Highlighting mistakes, such as weak calls to action or ignoring the target audience, reassures potential clients that you bring professionalism and attention to detail to every project.
4. An Introduction to Blog SEO
Clients might not understand why SEO matters or how it works. Writing about blog SEO shows your ability to create content that not only reads well but also ranks well. It’s a way to demonstrate your technical skills alongside your creative talents. Clients will appreciate knowing you follow the same guidelines for your own blog that you recommend for theirs.
5. The Importance of Networking for Copywriters
A blog on networking helps potential clients see that you stay connected to industry trends and opportunities and that you are not a recluse holed up in your writing room (though all writers would probably love to do just that at times). It also shows you value collaboration and relationships, super important factors for anyone looking to hire a writer who understands the bigger picture of content strategy.
6. How to Approach a Blog Scoping Call
A successful scoping call sets the tone for a great project. Come prepared with questions about the client’s goals, audience, and preferences. Listen carefully and clarify expectations upfront to make sure you’re aligned. This collaborative conversation can help guide the entire writing process and will help prevent questions or confusion later in the process.
7. How to Use (and Not Use) AI in Your Writing
As AI tools become more prominent, clients may worry about the authenticity of content. Writing this blog shows you’re aware of AI’s capabilities but remain committed to producing original, human-centered writing. It reassures clients that you blend innovation with creativity, even if you leverage AI from time to time to augment your own writing.
8. What’s a Keyword, and Why Does it Matter?
Clients often hear the term “keyword” without fully understanding its role. Writing this blog shares your SEO knowledge and explains how you balance keywords with readability. It reassures clients that their content will be optimized without sacrificing quality.
9. Why Every Copywriter Needs a Blog
A blog about the importance of having a blog demonstrates your commitment to your craft. It shows clients that you understand the value of regular content updates and SEO while also positioning your website as an example of your skills in action.
10. How to Write Blogs that Stand Out
This blog lets you share your expertise in crafting engaging content, offering potential clients a glimpse of what makes your work unique. It’s a chance to show off your own blog as an example of what you can do for your clients.
Need More Copywriting Blog Ideas?
One trick I have learned is to keep a running list of possible blog topics in the back of my notebook. Okay, that makes me sound a bit old school. So, if you don’t carry a notebook around with you, keep your list in the notes app on your mobile device. This provides you with a plethora of content ideas when you’re running low on fresh ideas. And when worse comes to worse, try one of the ideas from this list or spend time refreshing old content. It all adds up in the long run.
Need more blog ideas? Follow the Copywriting For You blog today!
Are you a business owner in need of a blog for your business? Request a blog scoping call now! Let’s brainstorm how we can create the best blog to help your business stand out from the competition.