If you own a business, chances are you’ve already heard the advice: you need a website. And not just any website. You need one that helps people find you, trust you, and ultimately choose you. The truth is that today’s buyers are searching online before making decisions. Gone are the days when people thumbed through the yellow pages or depended just on recommendations from friends and family. While word-of-mouth referrals are still powerful, the modern consumer starts their journey with a search engine.
That’s why the words on your website matter. And that’s why businesses of every size need a content writer they can count on.
Why Your Website Needs More Than a Static Page
Your website is often the first impression someone has of your business. When a person searches for a product or service, they’re likely to find you through Google. In fact, 46% of all Google searches have local intent, meaning nearly half of search activity is from people looking for businesses, products, or services in their area. Those billions of searches represent an enormous opportunity for local business owners.
But here’s the catch: your website can’t be a “one and done” project. Many business owners think they can launch a site and forget about it. The reality is different. Search engines reward websites that are active, relevant, and useful. That means adding new content and refreshing existing content regularly.
There’s no strict calendar rule for updating your site, but most marketers agree it should be consistent. More importantly, the timing should be guided by performance. If your rankings slip or plateau, that’s a sign it’s time to refresh and publish.
Why SEO Content Matters
The intention behind creating SEO content is simple:
- Rank higher in search results
- Drive organic traffic
- Convert visitors into customers
Content updates are not just for show. They keep your website aligned with what search engines value and what your customers are looking for. This creates a cycle of visibility, credibility, and conversions.
For business owners, this raises a bigger question: what kind of business writer do you really need to make all this happen?
The Different Types of Business Writers
Not all business writers are the same. The right fit for your company depends on your goals. Let’s look at the main types of business writers and what they bring to the table.
Copywriters
Copywriters focus on persuasion. They write with the goal of prompting action—whether that’s buying a product, booking a consultation, or subscribing to a service. Copywriting is direct, engaging, and designed to move readers along the customer journey. Think ad campaigns, sales pages, and promotional emails.
Content Writers
Content writers focus on information and connection. Their role is to create valuable, search-friendly content that educates your audience and builds trust. Blogs, articles, newsletters, and social posts often fall into this category. Good content writing fuels SEO, positions your business as an authority, and builds relationships over time.
Where They Overlap
Both copywriters and content writers understand tone, voice, and strategy. They share the goal of helping your business grow, but they approach it from different angles. Copywriting leans on emotion and persuasion, while content writing leans on education and credibility. Many skilled business writers do both, and that versatility can be exactly what your business needs.
How to Decide What You Need
So how do you figure out which type of writer is right for you? Start by asking these questions:
- Do you need stronger sales-focused writing to increase conversions? → Look for a copywriter.
- Do you need SEO-friendly content to drive long-term traffic and awareness? → Look for a content writer.
- Do you need both? → Seek out a writer who can blend the two.
Most businesses benefit from a combination of both. For example, your blog posts may educate and attract traffic, while your landing pages are designed to convert visitors into buyers. A strong business writer can help with strategy as well as execution, making sure your content aligns with your overall marketing goals.
Why Copywriting and Content Writing in Woodbury, MN, Matter for Your Business
The internet has replaced the yellow pages, and search engines are where customers now turn when they’re ready to buy. With nearly half of Google searches focused on local intent, your website is more than just a digital business card. It’s your most powerful marketing tool.
But it only works if it’s active, relevant, and built with the right words. That’s where choosing the right business writer comes in. Whether you need persuasive copywriting, informative content writing, or a blend of both, investing in professional writing helps your business show up where it matters most: in front of your future customers.
Ready to learn more? Contact us at Copywriting For You. We offer both content writing and copywriting to help your business grow.