Running a small to mid-sized business isn’t for the faint of heart. You’re juggling a dozen roles: owner, manager, customer service rep, HR, and more. Each day brings new decisions about operations, finances, technology, staffing, and how to compete in a crowded market. And right when you think you’ve got a handle on things, another challenge rears its head: content.
You know you need it. You know your website should have it. You’ve read all the stats about how consistent blog posts and digital content help build trust, drive traffic, and grow visibility. But carving out the time and mental space to actually write something worth publishing? Easier said than done.
Add in the pressure that consumers want to hear directly from business owners, and the task becomes even more intimidating. They don’t just want bland facts. They want stories, insights, and a sense of the person behind the brand. But unless they’re calling your phone or walking through your doors, how can you reach them in a way that feels personal?
Your Website Is Your Voice
Today, your website is the digital version of your front desk. It’s where people learn what you offer, what you value, and whether they trust you enough to give you their time (or their money, hopefully). That’s why your business blog isn’t just “nice to have.” It’s one of your best tools to educate, connect, and stay relevant.
But writing regular content that sounds like you, speaks to your customers, and offers genuine value takes more than copy-paste energy. That’s where a ghostwriter comes in.
What Is a Ghostwriter?
A ghostwriter is a professional writer who creates content on your behalf, blogs, articles, speeches, emails, and even full books, without being credited. Their job is to capture your voice, ideas, and perspective and translate them into polished content that feels authentic to your brand.
Unlike a freelance content writer who might churn out a generic article based on keywords and basic instructions, a ghostwriter gets behind the scenes. They learn about your business, understand your audience, and write with your name and reputation in mind. When someone reads your blog post, it should sound like you wrote it, even if you never touched the keyboard.
What It Looks Like to Hire a Ghostwriter
Hiring a ghostwriter isn’t just about assigning a topic and saying, “go.” It’s a collaborative process built on clarity and trust. Here’s what it typically looks like:
- Initial Discovery Call:
This is where the ghostwriter learns about your business, your goals, your voice, and your audience. Expect questions like:
• What do you want to be known for?
• What are your customers asking you all the time?
• What’s your tone. Is it conversational, formal, or a little quirky? - Content Strategy and Planning: Together, you’ll map out a plan for what types of posts to create, how often, and what topics align with your business goals.
- Voice and Style Development: A good ghostwriter may draft a sample post or two to lock in your tone and make sure the content sounds like you, not like a generic article anyone could have written.
- Ongoing Communication: You’ll likely exchange notes, outlines, or quick bullet points before each post. Some business owners prefer short phone calls where they can “talk out” their ideas, which the ghostwriter then shapes into a full post.
Setting Up Your Ghostwriter for Success
To get the most out of your investment, here are a few ways you can support the process:
- Be available to share your thoughts. You don’t need to hand over a polished outline, but even five minutes of insight can shape a strong post.
- Send real-life examples. Emails you’ve written, questions from customers, or even voicemail recordings are all gold for shaping content that feels true to you.
- Give feedback early. The first few posts are about building rhythm. Don’t be afraid to say “this part sounds off” or “I’d never phrase it like that.”
- Be patient. Ghostwriting is like learning a new language—once the writer is fluent in yours, everything gets easier.
Cadence and Frequency: How Often Should You Post?
Consistency is more important than volume. One blog post every week is better than five posts in a single month, followed by silence. A good starting point is:
- 2 blog posts per month for ongoing and reliable visibility
- 4 blog posts per month to build traction faster
And what about timing? Research shows that publishing on Tuesdays, Wednesdays, or Thursdays between 9AM and 2PM offers the best visibility. That’s when readers are most likely to be online and engaged.
Why Ghostwriting Is Worth It
Hiring a ghostwriter isn’t about outsourcing your voice. It’s about amplifying it. When done well, ghostwritten content doesn’t just fill your website. It builds your credibility. It supports your sales process. And, it creates touchpoints with your audience that reflect who you are and what you believe.
At Copywriting For You, we specialize in this kind of work. We don’t just write for you. We write as you, helping you show up online in a way that builds trust and grows your business, even when you’re too busy running it.
Want help bringing your voice to life? Reach out today and let’s talk about how ghostwritten blog content can work for your business.