When it comes to blogging for your business (or your client’s business), the first thing I’ll tell you is this: consistency wins. But let’s be real—it’s tough to stay consistent without a plan. That’s where a blog content plan comes in.
Sure, you can come up with topics on the fly—especially if you’re naturally creative or you’ve got a gift for quick ideas. But that approach only works for so long. Eventually, you’ll hit a wall, get too busy, or simply forget to post. And that’s when the blog collects dust, your SEO stalls out, and your readers disappear.
Taking the time to build a content plan is about more than being organized—it’s about being intentional. A plan helps you write with purpose, post with consistency, and speak directly to your audience’s needs.
And as a former Project Management Professional (PMP), I’m constantly thinking about the triple constraints of project management: Time, Cost, and Scope. These three elements shape every successful project—and blogging is no exception.
When you sit down to build a blog content plan, you’re not just brainstorming ideas. You’re building a stool with three legs. If one’s off balance, the whole thing wobbles.
So let’s break each piece down and talk through how these constraints help you craft a content strategy that’s not only creative—but sustainable.
Why The Triple Constraints Matter in Your Blog Content Plan
In project management, the triple constraint is made up of three core components: Time, Cost, and Scope. They’re often visualized as a triangle, where each side is connected—change one, and you’ll affect the others.
- Time refers to the schedule or deadline.
- Cost refers to the budget or financial investment.
- Scope refers to the deliverables or end result.
You can’t treat these components in isolation. Want to publish more frequently? That affects time and probably cost. Need to cut the budget? That might mean scaling back on scope or posting less often. The key is understanding how these levers interact so you can create a plan that’s doable and aligned with your goals.
That’s why I always encourage clients to approach their blog content plan with a project mindset. When you apply the triple constraint to your content planning process, you can avoid burnout, stick to a schedule, and actually see results from your efforts.
Time: How Often Should You Blog?
The “ideal” frequency for blog posting is two to four times per week. But let’s not get overwhelmed. You can’t post three times a week if you’ve never posted once.
Start where you are. Maybe that’s twice a month. Maybe that’s once a week. Just pick a frequency and stick with it. Make sure it’s realistic for your bandwidth and sustainable for the long haul.
And yes, frequency does help your SEO. But only if you’re also delivering quality.
Cost: What’s Your Budget?
Whether you’re writing the blog yourself or hiring a freelancer like me, your budget matters.
If you’re outsourcing, think about what you’re willing to invest—and what you’re hoping to get in return. I just finished The Diary of a CEO by Steven Bartlett, and in law 26 he reminds us: value is what someone is willing to pay. So, if you or your client are only willing to spend $10 on a blog post, you can’t expect it to bring in qualified leads or move the needle.
So ask yourself: what’s the value of a well-written blog for your business? Set a budget that reflects that value.
Scope: How Will You Use the Content?
You’re not just writing for Google. You’re writing for people. That means you should think beyond your website.
Are you sharing your blogs on LinkedIn, Instagram, your email list? Knowing where your content will live—and when—is part of the plan.
Best times to post? Weekdays between 10 a.m. and 3 p.m. are generally solid. But your audience might scroll at different times. Pay attention to your engagement, and post accordingly.
“But I Don’t Want to Give Away My Secret Sauce…”
I hear this all the time from clients. You’re afraid to put too much into your blogs because you don’t want your competitors to copy you—or your leads to think they can do it all themselves.
But here’s the truth: you’re not giving away the whole recipe. You’re giving readers a taste. A little authority, a little insight. Enough that they trust you to solve their bigger problem.
When you blog from a place of expertise, you’re not giving it all away—you’re proving that you know what you’re doing. That way, when your reader is ready to make a move, they come straight to you.
What to Include in Your Blog Content Plan
Your blog plan doesn’t have to be fancy. A simple spreadsheet or doc will do. Here’s what to include:
- Topic/Title: What are you writing about?
- Target Keyword(s): What do you want to rank for?
- Purpose: Awareness, education, SEO, sales, etc.
- CTA: What should the reader do next?
- Repurposing Notes: Can this become a reel, carousel, or email?
SEO Best Practices to Keep in Mind
Quick reminders to help your blog show up (and stay up) in search:
- Use a clear, keyword-rich title
- Write a strong meta description
- Use headers to break up text (H2s and H3s)
- Include internal and external links
- Don’t forget alt text for images
- Keep paragraphs short and easy to read
Repurpose, Repurpose, Repurpose
A great blog isn’t a one-and-done piece of content—it’s fuel for everything else.
You can turn one blog post into:
- A caption for Instagram or LinkedIn
- A carousel or infographic
- A newsletter blurb
- A short-form video or reel
- A podcast talking point
It’s not about doing more. It’s about doing smarter.
Ready for a Content Plan That Works for You?
If you’re ready to stop guessing and start growing, Copywriting For You is here to help. Whether you need blog content that ranks, converts, or just sounds like you—we’ve got you covered.