If you follow me on Instagram, you will likely see my recent post about photo shoot day. And I am back again now to tell you how important these photo shoots are to your business. Sure, I understand the desire to hide out in your writing nook, happily tapping away on your keyboard and churning out amazing words that will help drive more consumers to your client’s websites.

I get it. I really do. But I’m here to tell you this—today’s blog buyers are looking for more than just words for their website. They’re looking for a connection with the writer, too. They want to know that they are working with a real person who really cares about the success of their business. And what better way to show your clients you are real than with some awesome headshots?

So, if you are cowering into the corner now, not sure you are on the same page with what I have to say, please read on. Why? Because I truly believe that some great headshots and working images will totally help increase visibility for your writing business.

Here’s Why You Need a Photo Shoot for Your Blog Business

Before I get into all of the reasons you need a current headshot, let me share a couple of stories with you. First, let me take you back several years ago to when I found myself in the dating scene after nearly 25 years. I did the whole dating app thing. And I was so disappointed to find so many potential “candidates” out there who had photos that were ten, if not more, years old! Not only was it disappointing not to be able to make a connection with a current photo, I felt a bit duped about what I could be getting into.

Then fast forward to just recently. A prospective client has a headshot that is nearly 20 years old, if not more. While I won’t share the business he is in, I’ll tell you that showing an outdated photo is seriously misleading and could cause some big-time disappointment for the customers who purchase his services and expect one thing and get another.

In my opinion, outdated headshots are just bad business. It’s not about intentional deceit, but it does make it hard for people to understand who they are working with. And getting a current headshot really isn’t all that challenging to do. The way I see it, you should get a new business-focused headshot at least once per year. And even better, you should get several variations of that headshot during your photo shoot, to help supplement the year to come.

Why? Without beating around the bush any further, let’s get to it.

1. Building Trust with Transparency

Clients appreciate knowing who they’re working with. A recent headshot gives a clear and honest representation of yourself, making it easier for potential clients to trust you. In today’s digital world, where relationships are often formed online, showing up authentically helps humanize your brand. A fresh, up-to-date headshot says, “This is who I am right now,” which allows a sense of transparency that clients value.

2. Keeping Your Website Current

Your website is often the first place potential clients visit, and they expect to see updated content. A current headshot is an easy way to keep your site feeling fresh and relevant. It shows that you’re actively engaged in your business and attentive to the details that matter. An outdated headshot can make your site feel stale, but a new photo gives visitors the impression that your blog—and your services—are current and active.

3. Making a Strong First Impression

There can be something so reassuring to potential customers when they hop on a video call with you and see the same person that they saw on your website or LinkedIn profile. A high-quality, current photo sets the tone for professionalism and shows that you take your business seriously. Think of it like a digital handshake—this is your chance to make a positive and lasting first impression that aligns with your writing and brand.

4. Strengthening Your Personal Brand

As a business blogger, you are the face of your brand. A professional headshot helps reinforce your personal brand, making it easier for clients to connect with you. By updating your headshot regularly, you also have the opportunity to refresh your image, aligning it with any new directions your business might be taking. Consistency in how you present yourself visually builds recognition and makes your brand more memorable.

5. Standing Out in a Competitive Market

The blogging industry is competitive, and anything you can do to stand out helps. A current, well-done headshot not only shows professionalism but also distinguishes you from competitors who may rely on older, less polished images. With more businesses seeking a personal connection with their bloggers, a strong headshot can help you shine and set you apart from the crowd in a way that feels approachable yet professional.

How to Find a Great Headshot Photographer For Your Business

Okay, at this point you have probably bought in. But here’s the next challenge—how do you find a great headshot photographer who can capture the essence of your business? It’s important to know that headshot photographers are a dime a dozen. And not all of them are right for you.

Here are some tips for finding the right headshot photographer for you.

• Ask for Recommendations: Reach out to friends, colleagues, or fellow business owners who have had professional headshots taken. Personal recommendations often lead to photographers who are trustworthy and experienced.
• Check Local Resources: Visit your local chamber of commerce website or community business groups to see if they have a directory of recommended photographers. Many communities support local talent, and this can be a great way to find someone nearby.
• Look at Community Magazines: Find out who shoots photos for your local community magazine. These photographers often have experience capturing professional yet approachable images, which may align with your needs.
• Google It: A simple search for “headshot photographers near me” can reveal plenty of options. Be sure to check out portfolios, reviews, and pricing to find a photographer who matches your style and budget.

Get Those Business Headshots Scheduled!

I know it can be a pain to have to get yourself all gussied up for headshots, but I promise it is worth it. In the end, you’ll be able to build a better connection with your clients and you’ll know that you are presenting yourself and your business in the most transparent way possible.

Need some recommendations in the Twin Cities? I highly recommend participating in a marketing mixer with Suzy from Stroke 2 Success. This event is for female entrepreneurs only and gives you access to multiple headshots that will totally help promote your business. I’m also a huge fan of Scott with TreeTop Media. Not only can he get your great headshots, he can also shoot some video reels that you can use to promote your business on social media.

If your headshots are out of date, set yourself on the path to new images today.