About 7.5 million blogs are posted every day. 83% of internet users read blogs, though only 20% scroll beyond the headline. What does this mean for you as a blogger?
When your competition is 7.5 million other blog posts, you need to separate yourself from the masses by making your writing reputable, accurate and engaging. One of the best ways to do that is incorporating statistics into your blog posts. Let’s talk about what statistics can do for you, where to find them and how they’ll elevate your writing to the next level.
1. Statistics Speak for Themselves
Numbers can tell a story in a different way than words. Look at it this way: Does it mean more to you if I say that Team USA performed well in the Paris Olympics, or if I specify that it won 126 medals?
I can tell you that a well-written call to action is crucial to the performance of any blog post, but well-researched data can prove that personalized CTAs are 202% more effective than generic ones.
For readers driven by facts and figures, percentages and tangible metrics can keep interest high and supplement understanding of written content. Visual data can also go a long way in helping your readers process the numeric impact of your words. Numbers also have a sense of rationality that words do not; readers might feel that when provided with measurable proof of the same things you’re writing about, their decision to invest and believe in your ideas is more well-rounded and informationally sourced.
2. Statistics Establish Authority
Readers are met with an increasingly large influx of information on a day-to-day basis, between social media platforms and competing news channels and hundreds of pages of Google search results. With so much competition and clashing of claims across the internet, writers today have to put in the extra work to build trust with readers.
Remember learning about how to find reliable resources in your high school classes? A bibliography of qualified, validated research makes your own claims that much stronger. Similarly, integrating statistics from reputable sources into your blog can help readers trust your input. Pulling numbers from websites like Statista or the U.S. Census Bureau tells your readers that you’ve done your research and based your writing on information from accurate, verified resources. The strongest blogs pair quality writing with reliable numbers to create a reading experience that is both engaging and informational.
3. Statistics Add Some Oomph to Your Linking Strategy
Understanding the development of domain authority in relation to SEO and search result appearance can be key to getting your blog off the ground, but that’s another story. Let’s take a moment to talk about how the domain authority of your statistical sources can benefit you.
If you’ve been blogging for a while now, you might be familiar with the concept of domain authority. It’s a score between 1 and 100 that indicates how a page might rank in search engine result pages, or SERPs. In other words, it measures how legitimate your website is. Websites with high-scoring backlinks and multiple internal links tend to rank higher than those without, so when you adapt your linking strategy with consideration to the domain authority of a statistics page, you show a sense of authority as well.
Relevant statistics can elevate your writing and help your blog stand out from the millions popping up online every day.
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