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A linking strategy is a plan you create and implement that helps you organize, track, and optimize your links. Okay, so many of you are already reading this and saying, “Uhhh, what?” And I get it, even as a copywriter and freelance blogger, understanding link building and the links to include (and exclude) in articles […]

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Why Every Copywriter Needs a Great Headshot I recently chatted with a friend about my desire to get new headshots. My friend paused momentarily, turned to me, and asked, ‘Why do copywriters need headshots? Aren’t you just writing all day?” So, of course, I have plenty of answers for that second question because we write […]

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